APE: Author, Publisher, Entrepreneur - How to Publish a Book Bullet Points

Unlock the secrets of self-publishing with APE: Author, Publisher, Entrepreneur. Master the journey from writing to marketing your book effectively!

Sunday, September 28, 2025

APE: Author, Publisher, Entrepreneur-How to Publish a Book, written by Guy Kawasaki; Shawn Welch

  • Introduction to Publishing: Discover the importance of self-publishing in the modern literary landscape and how it empowers authors.
  • The Author's Role: Understand what it means to be an author, including tasks beyond writing, such as marketing and branding.
  • Publishing Process: Step-by-step breakdown of the entire publishing process, from draft to distribution.
  • Choosing a Format: Learn about various formats (e-book, print, audio) and how to select the best one for your audience.
  • Editing and Design: Importance of professional editing and appealing design in making a book stand out.
  • Building a Platform: Insights on creating an online presence and engaging with readers through social media and blogs.
  • Marketing Your Book: Strategies for effective marketing, including leveraging your network and online platforms.
  • Distribution Channels: Explore different channels for distributing your book, including retailers and online sites.
  • Sales and Royalties: Understand how sales work in self-publishing and what to expect in terms of royalties.
  • Overcoming Challenges: Address common obstacles faced by self-published authors and how to navigate them.
  • Case Studies: Real-life examples of successful self-published authors and the lessons they offer.

Key Takeaways from APE: Author, Publisher, Entrepreneur

  • Empowerment through Self-Publishing: Authors can take control of their narratives and finance.
  • Holistic Approach: Understand that writing a book is just a part of the journey - marketing and distribution are just as crucial.

Reading APE: Author, Publisher, Entrepreneur was an eye-opening experience! 📚✨️ It made me realize the power of self-publishing and the steps involved in bringing a book to life. I'm excited to apply what I learned and dive into the world of publishing! If you're considering writing a book, this guide is a must-read!

Author's photo - Kevin Brooks
Kevin Brooks

I turn the books I love into bite-sized guides that help people decide what to read next. Back in high school-at a public school outside Columbus, Ohio-my classmates counted on my clear, concise summaries to study smarter, not harder. 


As I graduate this spring, I'm gearing up to pursue a degree in Digital Marketing and share my passion for reading by crafting engaging, actionable content for fellow book enthusiasts.

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