Edge Strategy: A New Mindset for Profitable Growth Bullet Points - Alan Lewis; Dan McKone

Unlock profitable growth with insights from 'Edge Strategy' by Alan Lewis and Dan McKone. Explore innovative ways to expand your business beyond core markets.

• Concept Introduction: Presents the concept of Edge Strategy as a way for companies to expand beyond their core markets.
• Value Creation Beyond Core: Discusses how businesses can create new growth opportunities by leveraging their existing assets in adjacent markets.
• Strategic Framework: Introduces a framework for identifying and developing edge opportunities, including market assessment and organizational readiness.
• Customer-Centric Approach: Emphasizes the importance of understanding customer needs in adjacent markets to inform strategic decisions.
• Case Studies: Features real-world examples from various industries demonstrating successful edge strategies in action.
• Implementation Challenges: Addresses potential obstacles businesses may face when adopting an edge strategy and suggests solutions.
• Long-Term Perspective: Encourages companies to think long-term and integrate edge strategies into their overall business strategy for sustainable growth.
• Innovation and Agility: Highlights the need for innovation and agility within organizations to successfully execute edge strategies, fostering a culture that embraces change.
• Measuring Success: Discusses metrics and KPIs that can be utilized to evaluate the effectiveness of edge strategies.

By diving into Edge Strategy: A New Mindset for Profitable Growth, you'll discover how to unlock profitable growth opportunities that go beyond your current scope. Packed with practical insights and real-world examples, this book is perfect for anyone looking to innovate and expand their business horizons! 🚀📈

Kevin Brooks

I turn the books I love into bite-sized guides that help people decide what to read next. Back in high school-at a public school outside Columbus, Ohio-my classmates counted on my clear, concise summaries to study smarter, not harder. 

As I graduate this spring, I'm gearing up to pursue a degree in Digital Marketing and share my passion for reading by crafting engaging, actionable content for fellow book enthusiasts.